{"id":2657,"date":"2024-08-09T12:37:42","date_gmt":"2024-08-09T10:37:42","guid":{"rendered":"https:\/\/www.museeduvin-valais.ch\/produit\/image-du-vin-en-valais\/"},"modified":"2025-12-16T00:46:55","modified_gmt":"2025-12-15T23:46:55","slug":"image-du-vin-en-valais","status":"publish","type":"product","link":"https:\/\/www.museeduvin-valais.ch\/en\/produit\/image-du-vin-en-valais\/","title":{"rendered":"Image du vin en Valais"},"content":{"rendered":"<p>Le vin, bien plus qu\u2019une simple boisson ! Il se met en sc\u00e8ne \u2013 pour se vendre, pour plaire, pour se d\u00e9marquer \u2013 et s\u2019entoure pour cela de toute une identit\u00e9 visuelle impr\u00e9gn\u00e9e d\u2019une imagerie mill\u00e9naire. Entre la pression de la concurrence et les exigences des consommateurs, le vin valaisan et son image ne cessent d\u2019\u00e9voluer. Comment l\u2019image du vignoble valaisan s\u2019est-elle construite au fil du temps ? Et qu\u2019en est-il \u00e0 l\u2019heure actuelle ? Quels aspects identitaires sont valoris\u00e9s ? Et quel langage visuel le vin valaisan a-t-il d\u00e9velopp\u00e9 ?<br \/>\nAvec la contribution de onze chercheurs et chercheuses, cet ouvrage porte un regard sur les diff\u00e9rentes images qui ont form\u00e9 l\u2019identit\u00e9 du vin en Valais, entre ancrage et renouvellement, entre tradition et ouverture sur un monde globalis\u00e9.<\/p>\n<p>Direction : Delphine Niederberger<\/p>\n<p>Auteurs : S\u00e9verine Andr\u00e9, Muriel Constantin Pitteloud, Fabienne D\u00e9fayes, Jean-Charles Giroud, Diane Laugel, Kevin Macherel, Diego Rinallo et Guido Anselmi, Simon Roth, Tadd\u00e9 (Charles-Andr\u00e9 Meyer), Bettina Tschumi<\/p>\n<p>Parution : 2022<br \/>\n\u00c9diteurs : Infolio \u00e9ditions, Mus\u00e9e du Vin<br \/>\nFormat : 23 x 28 cm \/ 232 pages<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le vin, bien plus qu\u2019une simple boisson ! Il se met en sc\u00e8ne \u2013 pour se vendre, pour plaire, pour se d\u00e9marquer \u2013 et s\u2019entoure pour cela de toute une identit\u00e9 visuelle impr\u00e9gn\u00e9e d\u2019une imagerie mill\u00e9naire. Entre la pression de la concurrence et les exigences des consommateurs, le vin valaisan et son image ne cessent [&hellip;]<\/p>\n","protected":false},"featured_media":806,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[44],"product_tag":[],"class_list":{"0":"post-2657","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-uncategorized","8":"first","9":"instock","10":"taxable","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Image du vin en Valais - Valais Vine and Wine Museum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.museeduvin-valais.ch\/en\/produit\/image-du-vin-en-valais\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Image du vin en Valais - Valais Vine and Wine Museum\" \/>\n<meta property=\"og:description\" content=\"Le vin, bien plus qu\u2019une simple boisson ! 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